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This month we're focused on something that separates the agents people remember from the ones they forget — the quality and consistency of your campaign materials. Whether you're listing a family home or a prestige property, the standard of what you put in front of buyers and vendors says everything about who you are. We've put together a new strategy to help you lift that standard, along with some ready-to-use resources to make it easier to action.
"Agents will need to get sharper with vendor education in this market"
— Alex Jordan
Featured Strategy · June 2026
How to Lift the Standard of Your Real Estate Campaign Materials
Visit the feature strategy here →
Staying connected with buyers doesn't have to be complicated or expensive. At just $99 for the magazine builder, sending a quick newsletter with a link to the online monthly property guide out to your buyer database is one of the most cost-effective ways to stay front of mind. And here's the thing worth remembering — every buyer could be a potential seller, or might know one. Keep showing up and you'll be the agent they think of first.
Explore Property Magazines →When people feel uncertain, they just want to know what's going on. Keep your communication consistent — drop out some market reports, invites to auctions and open homes, drop Just Listed drops to show activity in their area, and follow up with Just Sold results so they can see what the market is doing. Consistent, relevant communication at the right time is what builds your profile and keeps you top of mind long before a vendor is ready to list.
Go to Just Listed & Just Sold →
Top agent Alex Jordan said recently in a podcast that agents need to get sharper around vendor education about the market. Be the advisor — the one who keeps clients informed, not just during the transaction but long after it's over. Building lasting relationships is how you build your reputation and your brand.
He also made the point that your words carry a frequency and an energy that influences client behaviour — you attract what you put out. In a harder market, mindset matters more than ever. Prospect regularly, stay visible in your area, and get a great system in place so results follow.
Worth Reading — Domain
Five Simple Ways You Can Improve Your Personal Brand as a Real Estate Agent — Josh Phegan
Read the article →
Worth Watching — YouTube
Ryan Serhant's Advice on Building Your Brand as a Real Estate Agent
Watch the video →
As this strategy reinforces — make sure you look the goods. What you do should back up what you say. Professional campaign materials aren't a nice-to-have; they're how you demonstrate your standard before a vendor even meets you.
Read the Strategy →
Professional brochures and campaign drops, created in under 60 seconds on the platform
Go to Property BrochuresPrint + e-mag, same-day dispatch. Show buyers your full range of available listings
Go to Property GuidesCards and invitations for every campaign milestone — from Coming Soon to Results
Go to Just Listed & SoldJust Listed, Just Sold, Coming Soon and Results drops to build local awareness around every campaign
Go to Letterbox DropsGet new resources, marketing ideas and product updates delivered straight to your inbox. We won't overload you — just the good stuff.
Poor quality brochures say more about you than you think. Here's why professional campaign materials aren't a nice-to-have — and how to make sure yours reflect the standard of your work.
Read More
Property Guides and eMagazines aren't just for open homes — they're one of the most underused tools for generating social media content that keeps you visible between campaigns.
Read More
Just Listed and Just Sold drops aren't just about the property — they're one of the most powerful prospecting tools in an agent's kit. Here's how to use them to build local awareness and stay front of mind with future sellers.
Read MoreA new initiative from My Real Estate Express — this page is just new and building. Keep checking in to see what's new, or opt in for updates below.
View the strategy that suits what you're looking for. If you're not sure what you're looking for, then reach out directly and we'll point you in the right direction.
It's better to be doing something consistently, than trying to cover everything and not getting anything done.
Practical ideas and ready-to-use tools for staying visible and productive when buyers are quieter and vendors are hesitating.
Read the Strategy →Products that support this strategy
Letterbox Drops Fridge Magnets Property Brochures Property Magazines
Property brochures, Just Listed cards and campaign materials are how buyers, vendors and future sellers form their first impression of you. Here's how to make sure that impression works in your favour.
Read the Strategy →Products that support this strategy
Property Brochures Property Guides Just Listed & Sold Letterbox DropsApart from our general artwork and agent support services, our concierge service is designed to assist real estate agents who do not have an in-house marketing team, or need support while someone is away. Our team can create the items such as drops, brochures and magazines in the Myrealestate express platform, proof and approve them for you.
Reach out for Pricing today!
May 2026 — Previous Newsletter
Here we are, almost the end of Autumn. We hope May has been a good one for you so far.
It's been a busy few months on our end and we wanted to share a few updates and some resources we think you'll genuinely find useful. Whether things are flying along or you're navigating a quieter patch, there's plenty going on at My Real Estate Express to help you keep moving.
BONUS OFFER: Free Social Media Tiles with Letterbox Drop designs
Property brochures, guides and eMagazines now include full engagement tracking and page-level analytics. Admins can give agents access to a special statistics link.
Explore the Platform →Full platform concierge support for offices without in-house marketing teams, or needing cover while someone is away.
Learn About Our Services →A growing library of practical marketing strategies. New strategies added fortnightly with email templates, social post ideas and planning calendars.
Read Our First Strategy →Custom design for agency rebranding, profile books, pre-appraisal booklets, letterbox drop artwork and print-ready materials. Standard hourly rates apply.
View Supporting Services →
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