Do Letterbox Drops Really Work?
The Facts (and how to win with them)
Alright friends, it's myth-slaying time.
In today’s world of Facebook ads, Google campaigns, and endless digital noise, many agents wonder: “Do letterbox drops even work anymore?” The truth? Yes—when done consistently and strategically. Far from being outdated, letterbox drops remain one of the most reliable ways to build recognition, trust, and show consistency in your local area.
Why It's Not Digital OR Print - It's Both
Digital ads generate fast reach and quick spikes in attention. But they’re also pay-to-play, dependent on algorithms, and often lack the personal touch.
Letterbox drops are tangible. Every homeowner who collects their mail engages with your flyer for a few seconds—and repeated week after week, those seconds count.
The smartest strategy? Use both channels together. Print builds familiarity and memory, while digital builds speed and scale. Combined, they deliver a powerful, multi-channel presence.
What Top Agents Already Know
The most successful agents never stop prospecting. At AREC 2024, Mat Steinwede of McGrath explained that he runs a daily and weekly prospecting rhythm:
Daily prospecting calls
Weekly DL letterbox drops
Monthly letters
Six-monthly CMAs
That steady, predictable routine positions him as the go-to expert in his area. The lesson: consistency beats the ad-hoc approach every time.
Busting the Myths About Letterbox Drops
Plenty of misconceptions hold agents back from using this proven tool. Here are the 10 most common myths—and the truth behind them:
- “They don’t work anymore.”Consistency is the key. A farm area of 1,000 homes, dropped regularly, builds recognition that compounds.
- “Everyone just bins them.”Maybe—but not before seeing your face and name. Those few seconds of attention matter.
- “Too expensive compared to digital.”From under $100 per 1,000 homes, drops are one of the most affordable long-term strategies available.
- “They don’t generate leads.”They generate trust and familiarity first. Over time, that trust turns into calls and listings.
- “They’re not targeted enough.”A chosen farm area is hyper-targeted. Keep messages simple, rotate themes, and stay relevant.
- “It’s a waste of time.”Walking your patch builds market knowledge and creates natural conversations with locals.
- “They take too long to manage.”Prospecting is your highest-value task. Make drops part of your routine or outsource distribution.
- “Digital has replaced print.”Wrong. The best results come from integrating both—flyers with QR codes driving traffic online.
- “The same flyer works forever.”Variety wins. Rotate layouts, messages, and CTAs to keep things fresh.
- “People don’t trust flyers.”People trust quality. Professional design and print signal credibility and reinforce your brand.
The Bottom Line
Letterbox drops are not about instant results. They’re about becoming the familiar, trusted face in your area—the agent people call when they’re ready to sell. Combined with digital, they create a surround-sound effect that keeps you top-of-mind in your market.
Believing in these myths can limit your success when it comes to prospecting. For all Sales people, prospecting is a key element to your sales strategy. It is important that you have a prospecting strategy and that you follow it consistently. Be strict with your prospecting time, there is no more important task for a real estate agent. Try different approaches and mix up your marketing and see what works for you.
How We Can Help
At myrealestate.express, we make letterbox drops simple, affordable, and effective:
Free Artwork Included – Professionally designed to elevate your brand.
Free Social Media Tiles – Keep your message consistent online and offline.
Same-Day Dispatch Printing – Get your drops out fast when it matters most.
Great Pricing – Affordable, scalable, and results-driven.
Distribution Options – We can arrange delivery across Australia. **Most areas
