How to Use Property Guides to Fuel Your Social Media Engagement
Property Guides are Ready Made Content
If there's one constant challenge in real estate marketing, it's this: social media demands endless content. Agents are already stretched thin between open homes, client meetings, negotiations, and prospecting, so finding time to create fresh, engaging social posts every week feels impossible. The result? Either radio silence that makes you invisible, or a feed full of generic "Just Listed" tiles that nobody engages with.
With an automated property guide like the ones created by myrealestate express you have an additional key piece of content where the heavy lifting has already been done. Whether you publish weekly, fortnightly, or monthly, each new property guide becomes a ready-made piece of content for your social channels. When your guide drops, you've got fresh content that showcases your latest listings and market activity—without having to create anything new.
In this article, we'll explore exactly how property guides can easily be included in your content suite to promote engagement that positions you as an active agent and the go-to agent in your marketplace.
Why Our Property Guides Work as Social Content
When people see your property guide shared regularly, they start to recognize you as active and reliable in your market. Consistency builds familiarity—and familiarity builds trust. Think about it: when a buyer sees your property guide shared regularly, they don't just see listings—they see evidence that you're active, successful, and serious about your market.
Industry leader John McGrath has spoken about the power of momentum in real estate. Agents who build consistent activity become "attraction agents"—where clients seek them out rather than the agent chasing leads. When you share your property guide consistently, it becomes one of those activities that builds that momentum for you.
How to Share Your Property Guide
With the automated e-mag link, you can simply share the link and it will create a thumbnail of the cover image. Alternatively, you can use the social tile graphic we provide, or take a photo of the printed guide to share on your story.
Platform-Specific Strategies
Different platforms require different content formats. Here's how to make your property guide work on each one:
Instagram: Visual Storytelling
Perfect for visual storytelling. Use carousel posts showing pages from your guide, Stories with link stickers to your interactive e-mag, and Reels featuring the printed guide or behind-the-scenes content. The key is to make it visual and engaging—don't just post the link, show the guide in action.
Facebook: Community and Authority
Build local authority and community connections. Share detailed announcement posts with market insights, photos of you dropping guides at local coffee shops, and posts showing clients browsing your guide at open homes. Use your guide to build relationships and show you're part of the local community.
LinkedIn: Professional Authority
Position yourself as a market expert. Share market commentary posts using insights from your guide, professional achievement posts, and industry insights that demonstrate your expertise. Use your guide to showcase knowledge, not just properties.
TikTok: Fun and Authentic
Keep it fun and authentic. Create unboxing videos when your printed guides arrive, day-in-the-life content showing you delivering guides to businesses, or quick flip-through videos. Don't overthink it—show the real, relatable side of being an agent.
Making It Work For You
The beauty of using your property guide as social content is that it's regular, interactive and systematic. Each time your guide publishes, you have a fresh content asset ready to go.
In Summary
Social media doesn't need to be a constant scramble for ideas or a source of marketing stress. Your property guide is already packed with professional content that can be amplified across every social channel.
By treating your property guide as a strategic piece of content, you can engage your audience more effectively, build authority, generate leads, and position yourself consistently as the trusted, expert agent your marketplace needs.
The question isn't whether you have enough content for social media. The question is: are you making the most of the content you're already creating?
How We Can Help
At myrealestate.express, we help hundreds of agents across Australia create their property guides, stocklists, OFI guides, and magazines. Our automated platform makes it simple to publish interactive online flipbooks with the ability to order professionally printed copies as well. Small quantities make the process cost-effective and they are dispatched the same day and delivered by overnight express couriers.
With the latest AI and QR code technology built in, our solutions are flexible, scalable, and designed to support your sales team, adding minimal workload to your overloaded admins.
Here’s how we support you:Streamlined platform – Create magazines in minutes not hours with a simple tick of a property.
Easy publishing – Click to publish online or order printed copies.
Social Media Assets – A social media tile is emailed out once approved.
Practical Post Ideas – Helping you to promote your business.
Cross Promotion – We share your magazines across our social media once you've published.
If you want to have your own weekly or fortnightly guide, then the my real estate express platform could be just
what you are looking for.
Contact us here to chat about your options, or for more information:
Read More on our Blog . . .
Every Brochure Needs to be Professionally Produced. Here's Why.
In an increasingly digital world, it’s tempting to think that print is no longer relevant. Property portals, websites, and social media are all vital to your marketing mix — but when it comes to building trust, leaving an impression, and converting interest into action, nothing beats the power of a professionally printed property brochure.
Why Every Real Estate Team Needs an Online Property Guide or Stocklist
That’s where property guides, stocklists, OFI guides, and magazines come in. These aren’t just pretty marketing pieces—they’re powerful sales support tools that keep your team visible, credible, and connected. Done well, they work quietly in the background while your agents focus on the conversations and relationships that drive results.
From Invisible to Influential
In today’s crowded marketplace, it’s not enough to be good at what you do — you also need to be seen doing it. Too often, agents rely on bursts of activity: a quick drop here, a one-off social post there, and then long stretches of silence. The problem? Inconsistent marketing doesn’t build the familiarity and trust you need to become the first choice in your area.
