Create your own property guide, stock list or OFI Guide to support your sales team
Engage More Past and Present Clients
If you’re a marketing manager, coordinator, sales agent, sales associate or agent principal who wants to elevate your client engagement and team sales performance then you will always be on the quest to find new tools to support your sales team in their efforts to find new and service existing clients.
Showcasing your properties happens across a range of marketing channels, but an online property guide can include your properties, testimonials, profiles, features and general information about buying or selling property with you.
According to industry leaders, successful agents should be spending the majority of their time in high-value activities such as prospecting, and being face to face with buyers and sellers. Tools to help you support agents without needing to have them involved are an easy choice as it leaves them free to do what they do best.
Property guides are a great way to stay front of mind when the time is right for your clients to buy or sell property.
With the latest smarts and technology, property guides, magazines, OFI lists and stock lists don't look like they used to. With our selection of hand held devices, a fully interactive online guide has an important role to play in your marketing suite, now and well into the future.
Here's 7 ways a property guide, stock list, OFI Guide or Magazine can support your sales team and help engage past, present and future clients.
#1: Increase Your Brand Presence
A consistently produced property guide gives your team a polished asset to hand out at opens, or send out in a regular communication to clients every week or fortnight.
#2: Increase Your Client Engagement
Your database is a distribution channel you've worked hard to build. Weekly or fortnightly flip-book updates create easy, non-intrusive touchpoints by email and social media to those that already follow you. It’s an easy option to stay in touch with past, present and future clients who are interested in what property values are doing in a given area and what investment opportunities you have available.
#3: Establish Credibility and Build Trust
Featuring market insights, local knowledge and comparison sales will position you as a trusted source of information. E-Mag links are easily shareable for clients to share your guide and refer you to family and friends.
In addition, the in-person handover of a printed guide creates a tangible connection that strengthens relationships with buyers and sellers alike.#4: Build Your Social Media Presence
Your guide solves the ‘what do we post?’ problem. Share the latest issue and pull out highlights to keep feeds active, grow followers and showcase momentum. Extend reach on LinkedIn to connect with professionals and investors beyond your core audience.
#5: Promote Agents, Market Changes and your Agency
By including a profile of a new agent, a great property that has just been listed in your team, or the properties you have open on the weekend, a property guide can become a valuable resource to provide up to the minute information about you and your agency.
#6: Be a great Prospecting Tool
A professionally printed property guide can be a great conversation starter when prospecting and when meeting clients face to face. A well presented collection of your properties can convey your activity in the market and back up your local knowledge and experience.
#7: Helps You Focus on High Value Actions
An automated online guide is both cost-effective, and saves you and your team valuable time. Agents should be focused on high-value tasks such as prospecting, follow-up and client conversations. A property guide using a pre-determined format and process is quick and easy to get out to clients who want to hear from you regularly without you having to be involved.
In Summary
There you have it, 7 ways an automated online property guide can support your sales team and become a supercharged engagement tool, a brand-building asset and an education tool all in one.
How We Can Help
Hundreds of agents across Australia use our automated platform to produce their online property guides, magazines, OFI lists and stock lists. With recent upgrades using AI and QR Code technology, our online e-mags offer flexibility in how they are created and how much your team want to be involved.
In addition, professionally printed guides have an integral role to play in the sales process, giving agents a tangible asset to hand out an open for inspections, auctions and while prospecting. Available in smaller quantities and dispatched the same day, printed magazines are a valuable product to have in your marketing suite.
If you want to have your own weekly or fortnightly guide, then the my real estate express platform could be just
what you are looking for.
Contact us here to chat about your options, or for more information:
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