Results Drops: The Prospecting Tool Every Agent Needs

When neighbours talk about who they’d call to sell, the first name that comes to mind is usually the one they see most. Results Drops make sure that name is yours. Delivered regularly, they show you’re active, present, and getting results. Just Listed cards demonstrate that you’re constantly bringing properties to market. Just Solds prove you don’t just list — you close. Results Drops tie it all together by giving homeowners the data they want to see. Over time, this visibility builds both familiarity and credibility.

People love comparing results — what homes sold for, how quickly, and what’s happening in their own street. A Results Drop feeds this natural curiosity while putting your track record in front of potential vendors. It’s not just interesting information. It reassures homeowners that you can achieve real outcomes. Just Listeds reinforce your activity, while Just Solds highlight your ability to complete the deal. Together, these drops provide the social proof that you’re an agent worth trusting.

Results Drops aren’t only about self-promotion. They also create an opportunity to offer something of genuine value. Whether it’s an appraisal invitation, news that you have qualified buyers waiting, or even an off-market option, each drop can open the door to a meaningful conversation. Instead of “cold” outreach, you’re providing information homeowners actually care about — and giving them a clear next step if they’re considering selling.

For new agents or associates, delivering drops personally is an underrated strategy. Walking the block gives you a chance to see the area on foot, notice properties that might be coming up, and sometimes meet people face-to-face. Even if no immediate leads come from it, being seen making the effort builds respect. People notice an agent who is visible and willing to put in the work — and that impression sticks.

Numbers matter, but so do stories. Including a short testimonial or vendor comment alongside your Results or Sold cards adds another layer of credibility. Locals relate to the experiences of other sellers in their neighbourhood. When they see someone nearby had success with you, it makes it easier to picture themselves achieving the same.

The Impact of Consistent Drops  

When used consistently, Results Drops, Just Listeds, and Just Solds create a compounding effect:

• Your brand is visible week after week. Regular exposure builds familiarity and trust.

• You prove you’re active. Tangible, printed results carry more weight than a fleeting online post.

• You establish local authority. Repetition signals that you’re the expert in your patch.

• Homeowners compare their properties. Drops fuel natural curiosity about value and sales.

• Your professionalism is on show. High-quality printing and design demonstrate that you take marketing seriously.

• Every drop is a door-opener. Each one is an invitation for a conversation, now or later.
  This steady rhythm positions you as the busiest, most trusted agent in your marketplace.

Dropping once in a while won’t move the needle. Like any marketing, the power lies in rhythm. If you’re not seen, you’re invisible. Top agents already know this. Their prospecting routines follow set patterns: daily calls, weekly drops, monthly letters, six-monthly CMAs. Results Drops, Just Listeds, and Just Solds fit seamlessly into that cycle. They keep your name circulating in your farm area while your other activities keep conversations alive. Agents who drop consistently, list consistently. And agents who list consistently, win consistently.

At myrealestate.express, we make it easy to build a Results Drop strategy that works. Our platform is designed to save you time, keep your brand sharp, and get your marketing into the hands of homeowners quickly.

Here’s how we support you:

• Streamlined platform – Create drops in minutes with brand-ready templates.

• CRM integration – Property details feed directly from your CRM.

• Smart options – Swap images, update text, and generate QR codes automatically.

• Easy ordering – One click, next-day delivery.