Real estate is about people. The people you have met and done business with, the people you’re working with right now, and the people you haven’t even met yet. If you’ve done your job right, those people introduce you to others — and so the circle grows. Then there are your colleagues, your friends ...

In today’s digital world, many agents wonder if sending Christmas cards is worth the effort. With inboxes overflowing and social feeds saturated, it’s easy to assume a quick “Merry Christmas” post will do the job. But here’s the truth: a physical Christmas card is one of the simplest, most effective...