Log in
Log in
Every member of your real estate team communicates with buyers, sellers and prospective clients every day. The challenge is ensuring everyone has a consistent, professional marketing tool that supports those conversations while reinforcing your agency's brand at every touchpoint.
A Property Guide is a printed and digital publication that showcases your agency's current listings, team members, market activity and other feature content in one professional format. Used well, it becomes far more than a list of properties — it becomes a shared marketing asset your entire team can use across listing presentations, open homes, buyer nurturing, vendor communication, social media, email marketing and everyday prospecting.
Whether it's handed to a buyer at an open home, emailed to your database, shared across social media or used during a listing presentation, a well-produced Property Guide keeps your agency visible, supports meaningful client conversations and helps every team member deliver a consistent message. It is, in short, the ultimate sales support tool for real estate teams of every size.
"One Property Guide can support the entire sales journey — helping you nurture buyers, educate vendors, strengthen presentations and stay visible long after the first conversation."
A Property Guide does not have to be complicated. There are two ways to approach it.
Start here if you have never published a Property Guide before
Best for: offices without in-house design experience, small teams, or anyone who wants to get started immediately. Great for Open For Inspection Guides, Stocklists, and Weekly Email Blasts to past, present and future clients.
A Property Guide can be created using a front and back cover and CRM-fed current listings. Once we have set up the initial magazine and completed your templates inside our platform, this creates a simple guide that is literally a click-and-repeat each week or fortnight to update your listings and republish. The publication is automatically made for printing so you can order a professional printed guide on a regular basis in small quantities, same-day dispatch so agents have them in their hands for your weekend opens.
For many offices, this guide can be ready in under 10 minutes. Property details feed directly from the CRM — admins tick the properties they want to include and the guide builds itself. It is then published as an eMagazine instantly, and printed copies can be ordered for same-day dispatch. This is all done within our platform — as simple as tick, save, proof, approve and order.
This option works best for Experienced Property Guide Creators
Best for: agencies with design skills, in-house marketing support, or bigger publishing ambitions. Agencies can start with Path 1 and build toward Path 2 over time. There is no wrong starting point — the important thing is to start.
A more advanced Property Guide can be built into a detailed publication with market updates, testimonials, results pages, team profiles, filler ads, property sections, department advertising and supplier content. This approach turns the guide into a magazine that reflects the full depth and capability of the agency and can be handled effectively using our myrealestate.express platform.
The key to making this manageable is building a reusable content library — a set of pre-designed ads, team pages, and evergreen content blocks that can be rotated through future editions without starting from scratch each time. Our Concierge Service may be of use here if you need additional artwork support.
The myrealestate.express platform also creates individual property brochures for specific listings — automated, tracked and ordered in the same workflow. Brochures, Just Listed and Just Sold drops take less than a minute to make and are ordered for same-day dispatch, delivered overnight.
Explore Property Brochures and Drops . . .Everything your team needs to get more value from your Property Guide — including a content wish list, and how to use it checklist, social content ideas, email templates and a full marketing strategy.
"From the front desk to the open home, from the agent's car to the client's inbox, your Property Guide becomes the one asset your whole team can use to keep conversations moving."
The strategy is simple: create one strong printed and digital Property Guide, then build a repeatable system around where it goes, who uses it, how it is shared and how often it is updated. We've built a framework for you to get started and included it in our Resource Kit.
A Property Guide works best when the whole team understands its purpose. Everyone should know when the next edition is being created, where printed copies are stored, how many each agent needs, which local cafés and referral partners receive copies, where the eMagazine link is saved and how to use it in listing presentations. When the whole team knows how to use the guide, it starts working harder.
Not every buyer will purchase the property they inspected. A Property Guide gives agents a consistent, useful reason to stay in touch. Instead of sending buyers a single listing link, agents can send the latest guide — current listings, similar properties, upcoming opens, recent results. This keeps buyers engaged without a hard sales message every time.
See the Buyer Nurturing Strategy →Vendors need more than promises. They need to see how the agency presents property, how active the office is and what is happening in the market. A Property Guide can support current vendors, future sellers, appraisal leads, past clients, homeowners watching the market and landlords considering selling.
See the Vendor Nurturing Strategy →A Property Guide should be part of every listing presentation kit. It shows vendors how listings are presented, how the agency brand appears in print, how buyers can browse the agency's active stock and how QR codes connect print to online content. It helps shift the conversation from "we will market your home" to "this is how we market property."
Adding a short market update — recent sales results, days on market, median prices, or local area commentary — transforms the guide from a listings book into a powerful vendor education tool. A guide that communicates market conditions consistently positions the agency as the local authority worth calling when the time is right.
See the Vendor Education Strategy →The printed magazine carries a QR code to the digital version. Because the eMagazine can be updated regularly, even an older printed copy can continue to drive people to the latest edition. The eMagazine can be shared digitally, viewed on any device and tracked for engagement.
Read more about engagement tracking →Printed Property Guides create physical visibility. They do not disappear into an inbox. They do not rely on an algorithm. Deliberately place them at listing presentations, open homes, buyer packs, leave-behind kits, agent cars, front desk and reception, local cafés, community locations and referral partner offices.
How to market your Property Magazine for maximum reach →Each edition gives the office multiple content opportunities — featured listing, open homes this weekend, recent results, suburb spotlight, market update, team profile, testimonial and appraisal prompts. One guide can produce days of social content. The eMagazine link can also be sent to your entire database.
How to fuel your social media strategy →The guide works best when produced regularly. Weekly or fortnightly is usually more practical and effective than waiting too long between editions. When the guide is produced on a schedule, it becomes part of the office routine — listing agents check their properties are included, admins know the process, the whole team has something to share. Print smaller quantities more often.
We stand behind our product and provide amazing support and guidance on creating a format that works for your business. We take care of training your admin staff and onboarding new staff. Our Concierge Service provides artwork support to create additional content to include in your magazine.
"I LOVE what we present to our buyers and sellers each fortnight."
— Joe McKenzie, Nutrien Harcourts
One of the biggest challenges for franchise groups and multi-office networks is maintaining brand consistency while still allowing individual offices the flexibility to market their local area effectively.
Property guides, stocklists, and OFI publications provide an excellent opportunity to strengthen brand presence across an entire network — with both interactive online publishing and the option of small professional print runs dispatched the same day. Offices can order what they need, when they need it, without committing to large print quantities.
When every office is using the same professionally designed platform, publication structure and brand standards, the result is a more consistent experience for buyers, sellers and investors regardless of which office they engage with. For head office marketing teams, this helps protect brand integrity while ensuring local offices have access to a proven, simple-to-use marketing tool.
Our preferred approach is for individual offices to create and distribute their own publications — tailoring content to their local market, showcasing their team and maintaining community relevance, while still operating within the broader group brand. Because the platform is automated and fully supported, offices can produce professional publications without needing specialist design skills or significant involvement from head office.
For groups looking for a collaborative approach, we can facilitate multi-office publications where several offices contribute to a single guide — including listings from multiple locations, agent profiles, sold results, market updates and supplier advertising. Our team can assist with management and coordination through our Concierge Service, reducing the workload on both local teams and head office.
Because we have our own in-house development team, we can customise workflows, add features and build solutions specific to your group — whether that's greater automation, additional branding controls or a completely unique publication structure. And from onboarding through to ongoing support, our team works alongside your network to ensure smooth adoption and long-term value.
Talk to us about how we can support your franchise group or multi-office network.
Get in Touch Here
The most effective Property Guide strategy uses print and digital together. Each format plays a different role — and neither replaces the other.
Print creates the physical connection. Digital extends it. A buyer who picks up the magazine at an open home can scan the QR code to browse the latest edition on their phone that evening. A vendor who receives the printed guide can forward the eMagazine link to a family member who lives interstate. A referral partner who keeps a stack of magazines on their reception desk is quietly directing clients to the latest edition — every time someone scans.
The goal is not to choose between print and digital. The goal is to create one professional, consistent asset that works across both.
Printed Property Guides create credibility and trust — and provide physical visibility that digital simply cannot replicate. They do not disappear into an inbox. They are not buried by an algorithm. They can sit in a buyer's hand, on a coffee table, on the kitchen bench, in a waiting room, or in an agent's listing presentation kit. Paired with a QR code to the eMagazine, they never get old — one scan takes the reader to the current edition of the property guide. Read our guide to getting the most from your printed Property Magazine →
A 2026 study by FedEx Office of 150 business leaders across six industries found that 81% of organisations increasing their print spend cited creating tactile customer experiences as the reason. In a market flooded with digital noise, 43% said they use print specifically to stand out from all-digital competitors.
The eMagazine is the same content in an interactive digital format. It can be shared via email, social media, SMS, website link and QR code. Because the eMagazine uses an evolving link that updates automatically with each new edition, anyone who has that link — on a sign in the window, on merchandise, embedded in email signatures and social media posts — always accesses the latest published edition.
Every access of the link or scan of the QR code is tracked and reported statistically from within our platform — useful information when speaking to your vendor.
Read more about engagement tracking and what it means for your marketing →The products and services that bring this strategy to life.
Best for listing presentations, open homes, office display, local cafés, leave-behind kits, referral partner offices and agent car kits. The printed guide gives the office a professional physical asset that supports real conversations.
Explore Property Magazines →Best for digital sharing, buyer nurturing, vendor nurturing, email campaigns, social media, QR codes, website links and measurable engagement. The eMagazine gives the same content a digital life — tracked and always showing the latest edition.
Explore eMagazines →Best for creating guides quickly from real-time CRM-fed listings, branded templates, QR codes, automatic links, online publishing and printed ordering. Property details feed from the CRM — agents select properties, the guide builds automatically and printed copies can be ordered for same-day dispatch.
Explore the Platform →Best for offices without in-house marketing support, or teams that want the magazine created to an agreed weekly or fortnightly standard. The Concierge Service removes the pressure of production — our team can create and publish the magazine for the office using an agreed format, standard and schedule.
Learn About Concierge Service →The Property Guide becomes even more powerful when supported by complementary products that carry it further into the local market. Together, these products help turn the Property Guide into the centrepiece of a wider print and digital marketing system — one asset supported by multiple touchpoints that keep the agency visible across the market.
Best for individual property campaigns, open homes, listing presentations and buyer takeaways. Created through the same platform as the Property Guide — automated, trackable and orderable in the same workflow. The brochure supports the specific listing; the guide supports the agency's broader visibility.
Explore Property Brochures and Drops →Best for local awareness, neighbourhood visibility and driving people to the latest Property Guide. A Letterbox Drop can promote the latest edition and direct local homeowners to the eMagazine via QR code — pushing the guide into the local market without relying only on email or social media.
Explore Letterbox Drops →Best for long-term visibility, QR access and keeping the agency front of mind in the home. A fridge magnet with a QR code to the eMagazine gives people an easy way to return to the latest Property Guide at any time. Because the eMagazine updates with each new edition, the magnet becomes a long-term access point to current listings and market updates.
Explore Fridge Magnets →Best for appraisal prompts, future seller nurturing, local prospecting and database follow-up. Prospecting postcards can carry a QR code that links directly to the latest eMagazine — combining a targeted prospecting message with an easy pathway into the full Property Guide.
Explore Postcards and Drops →Everything your team needs to get more value from your Property Guide — including a content wish list, and how to use it checklist, social content ideas, email templates and a full marketing strategy.
A Property Guide is a printed and/or digital publication that showcases an agency's current listings, recent results, team, market updates and useful property content. It is used as a sales support tool across listing presentations, open homes, buyer nurturing, vendor nurturing, social media, email marketing and local visibility.
Yes. The myrealestate.express platform is designed for exactly this. A straightforward guide with a standing front cover, standing back cover and real-time CRM-fed listings can often be created in under 10 minutes once the template is set up. No design skills or publishing experience needed.
It can be used by sales agents, sales admins, principals, marketing teams, reception and property management. One guide covers presentations, open homes, front desk displays, agent cars, local cafés, referral partners, emails and social media. Everyone in the office has something professional to use.
A straightforward guide with a standing front cover, standing back cover and CRM-fed listings can often be created in under 10 minutes once the template is in place. More complex guides with extra pages, ads, statistics, testimonials or custom sections may take longer.
In our experience, fewer copies more often is usually better. Regular production becomes part of the office process and keeps information current so agents can confidently have the latest guide in their hands at every opportunity.
A guide can include filler ads, testimonials, market updates, local statistics, median price information, team pages, agent profiles, sold results, property sections, property management ads, commercial content, supplier advertising and how-to pages.
Yes. Agencies with multiple offices or franchise groups can bring several offices together in one publication, while still featuring individual offices, agents and property categories clearly. Talk to us about your network's requirements.
Printed magazines create tangible visibility and support face-to-face conversations. eMagazines make the same content easy to view on any device and easy to share through links, QR codes, social media and email campaigns. Together they reach every part of your audience.
Agents can hand printed Property Guides to buyers so they can browse other available properties, see upcoming opens, learn more about the agency and take something useful home. After the inspection, agents can send the eMagazine link as part of buyer nurturing.
A Property Guide helps agents show vendors how their property could be presented and how the agency promotes listings. It gives vendors a tangible example of the agency's marketing quality, brand consistency and market activity.
The Concierge Service helps offices create and publish their Property Guide on a weekly or fortnightly schedule. It is useful for agencies without in-house marketing support, or teams that want the magazine handled consistently to an agreed standard. My Real Estate Express manages the standing template, current listings, agreed filler content, proofing and ordering.
The evolving link is a single URL that automatically updates to show the latest edition every time a new one is published. Every distribution point — email signatures, social media posts, QR codes on printed copies — always shows the current edition without needing a new link each time.
Yes. One professionally produced Property Guide can support listing presentations, open homes, buyer nurturing, vendor nurturing, email marketing, social media, local visibility, referral partner communication and office branding. With the myrealestate.express platform starting at $99 per month, agencies can create a regular printed and digital Property Guide without building every piece from scratch. Costs can also be offset through supplier advertising or shared across agents.
QR codes connect the printed guide to the digital experience. They can link readers to the eMagazine, property pages, videos, appraisal forms, agent profiles, market reports or other online content. The printed magazine creates the first point of interest — and the QR code takes the reader deeper.
Yes. Property guides created through myrealestate.express include QR code tracking and engagement reporting. Agents can see which pages buyers visited, how long they engaged and how many times a QR code was scanned from a printed copy. This data supports vendor conversations and helps agents understand what is working in their marketing. Read more about engagement tracking →
Looking for fresh ideas and ways to stand out and grow your presence in your local area.
One of the most consistent ways agents stand out is by showing up regularly with something useful. A professionally produced Property Guide — distributed consistently at open homes, listing presentations, in local cafés and referral partner offices — signals to the local market that the agent is active, organised and worth talking to. Most agents rely entirely on digital platforms. A tangible, well-produced guide is one of the easiest ways to be different.
A Property Guide is one of the most underused marketing tools in real estate. Rather than creating separate pieces for every situation, agents can produce one printed and digital guide that supports listing presentations, open homes, buyer follow-up, vendor communication, social media, email marketing and local visibility — all at once. Add an eMagazine with engagement tracking and QR codes, and the guide becomes a measurable marketing system rather than just a printed piece.
Consistent, professional visibility in the local market is one of the most effective ways to grow your profile. A regular Property Guide placed in local cafés, referral partner offices, waiting rooms and community locations keeps your name and agency visible without requiring you to be everywhere at once. When the guide includes your listings, recent results, market commentary and team details, it builds the kind of local authority that comes from showing up consistently over time.
A Property Guide supports listing activity in several ways. At appraisals, it shows future vendors how their property would be presented. In listing presentations, it demonstrates the agency's marketing quality and consistency. Placed in the hands of local homeowners through cafés, letterbox drops and referral partners, it keeps your brand front of mind for the people who are watching the market and building toward a decision. Regular publication also signals that the agency is active — which matters to vendors comparing agents.
A regular Property Guide is one of the most practical tools for ongoing database communication. It gives agents a genuinely useful reason to stay in touch — not just a sales message, but a current snapshot of the local market. The eMagazine version can be sent to buyers, vendors, past clients, appraisal leads, landlords, investors and referral partners. A printed copy can be handed to people at open homes or included in a buyer pack. Together, they keep the agent visible and relevant without requiring a new content idea every week.
Print and digital are most effective when used together rather than in competition. A printed Property Guide creates the physical connection — something tangible that buyers and vendors can hold, browse and refer back to. The interactive eMagazine extends that content into the digital world — shareable, trackable and viewable on any device. Research shows that 81% of organisations increasing their print spend cite creating tactile customer experiences as the reason, and 43% use print specifically to stand out from all-digital competitors. For real estate agents, a well-placed printed guide starts conversations that a link in an inbox never will.
Consistency is easier when it is built into a system rather than relied on from willpower alone. A weekly or fortnightly Property Guide gives the office a production rhythm — an agreed schedule, a standing template and a process that the whole team understands. When that system is in place, consistent marketing becomes a predictable output rather than a reactive scramble. The myrealestate.express platform and Concierge Service are both designed to support exactly this kind of reliable, repeatable marketing process.
Browse all of our real estate marketing strategies, templates and resources in the Resource Hub — and get new strategies delivered to your inbox.
IMPORTANT:
The strategies, templates and resources on this page are provided as practical ideas and general guidance for real estate professionals. They are not a substitute for your own due diligence or your agency's marketing policies and brand guidelines.
Before implementing any strategy, we recommend reviewing it against your company's requirements, checking compliance with any relevant industry regulations, and adapting it to suit your local market and client base.
What works brilliantly in one area may need adjusting for another — and you know your market better than anyone.
Pick your date and time, and fill in your details. We'll call you at the scheduled time.
Get our Property Marketing Price List sent to your inbox.
Get a quote within the hour. Fill in your details below.
See what's new and ideas for the month ahead. We won't overload you.
Marketing tips, resources, and special offers delivered to your inbox.
Fill in your details and we'll send you the download link.