Log in
Log in
A Property Magazine can be so much more than a collection of current listings. From a simple weekly Property Guide to a fully customised publication featuring market updates, recent results, local stories, team profiles and interactive digital content, there are countless ways to make it your own. Explore the ideas and examples below to discover different formats, content, features and ways to use your Property Magazine across print, digital and your wider marketing.
Explore this ideas library. Jump to
All-in-One Property Guide Strategy
One printed and digital Property Guide your entire team can use across listing presentations, open homes, buyer nurturing, and every client conversation — maximising the return on a single asset.
Read the Strategy →
There’s no single way to create a Property Magazine. Start with the type of publication that suits your business, then tailor the frequency, content and reach to your market.
Your complete property publication, tailored to your brand and market.
Publish
A practical, regularly updated guide to properties currently available.
Create as
Turn your activity, knowledge and results into a publication that demonstrates your presence in the market.
Create as
Build a publication around the market and communities you serve.
Create as
Create a publication around a particular property market or area of expertise.
Create as
Make the publication as individual—or as collaborative—as you like.
Create for
Bring properties and offices together under one brand, across a region or wider network.
Create as
Create something specifically for a campaign, season, event or opportunity.
Ideas include
High-quality, professionally printed magazines.
Interactive, shareable and trackable online.
Maximise your reach with print and digital together.
Your Property Magazine can be as simple or as content-rich as you choose. Alongside your property listings, you can create dedicated sections, showcase your people and brand, add useful market and lifestyle content, and include advertising or promotional pages. Mix and match the ideas below to create a magazine that reflects your business, your market and the people you want to reach.
Organise different property types and campaigns within one magazine.
Use the magazine to showcase the people, expertise and personality behind your business.
Add useful editorial content that keeps each edition relevant and interesting.
Turn available spaces into useful promotional opportunities.
A Property Magazine can work far beyond the properties featured on its pages. Use it to support sales conversations, stay connected with your database and Sphere of Influence, strengthen your presence in the local community and create content for your wider marketing. One magazine can become a practical marketing asset used across multiple touchpoints, in print and online.
Use your magazine wherever agents are meeting, presenting to or following up with buyers and sellers.
Give people a useful reason to hear from you regularly and keep your brand visible between transactions.
Take the magazine beyond the office and use it to strengthen visibility throughout your community and marketplace.
Turn one magazine into content and marketing opportunities across multiple channels.
The digital edition substantially expands what your Property Magazine can do.
See how people interact with your magazine and use that information in future conversations.
Put something professional and useful into people's hands at important points in the property journey.
Use your Property Magazine as an ongoing reason to stay visible and connected.
Extend the reach of your brand beyond individual properties and agents.
See how automated Property Magazines, OFI Guides and Stocklists work on the myrealestate.express platform — CRM-fed, branded, print or eMagazine.
A Property Magazine can include much more than current property listings. You can add dedicated sections for prestige, rentals, commercial, land, auctions and open homes, along with market updates, recent results, agent profiles, testimonials, community content, buyer and seller advice, advertisements and promotional pages. The content can be tailored to suit your business, brand and local market.
Yes. Property Magazines can be professionally printed, published as an interactive eMagazine, or produced in both formats. Using print and digital together gives you a physical marketing piece for face-to-face and local marketing, with an online edition that can be shared and tracked.
Your Property Magazine can be published weekly, fortnightly, monthly or at another frequency that works for your business. You can also create special editions for particular seasons, campaigns, auctions, market updates or events.
Yes. Property Magazines can be created for an individual agent, team or office, or bring together properties from multiple offices, franchise groups and regional areas. This provides an opportunity to increase the range of properties within the publication while building broader brand presence across a market.
Printed Property Magazines can be used at open homes, listing presentations, appraisals and auctions, as well as for buyer and vendor nurturing, Sphere of Influence marketing, doorknocking and referral relationships. They can also be placed in cafés, local businesses and reception areas, distributed at community events and used for multi-office and regional marketing.
Your eMagazine can be emailed to your database, buyers and vendors, shared through social media, added to your agency website and included in email signatures and other digital marketing. A static link can be used that automatically updates to display the latest edition each time a new magazine is published.
Yes. eMagazine engagement can be tracked across page views, clicks, time spent on pages and interactions with individual property listings. This information can help agents understand what is attracting interest and provide useful marketing activity for vendor conversations and listing presentations.
Yes. A QR code can be included on the printed magazine so readers can scan from print to digital. Because the static eMagazine link updates when a new edition is published, even someone who picks up an older printed magazine can scan the QR code and access your latest Property Guide.
Absolutely. One edition can provide content for property posts, listing carousels, open-home and auction posts, market updates, suburb insights, agent profiles, testimonials, community posts, Stories, Reels, magazine flip-throughs and other social content. This allows the magazine to become an ongoing source of content rather than a standalone publication.
Yes. The publication can be structured around your brand, properties, people and market. You can choose the types of property sections you include, add reusable advertising and promotional content, incorporate local information and create flexible editorial pages that change from edition to edition.
Seven ways platform-generated property guides transform how sales teams engage clients — from appraisals to open homes to digital follow-up.
Read More
Find out exactly who is reading your property guides and eMagazines with real-time engagement data and page-level analytics.
Read More
Property Guides and eMagazines aren't just for open homes — they're one of the most underused tools for generating social content that keeps you visible between campaigns.
Read More
Pick your date and time, and fill in your details. We'll call you at the scheduled time.
Get our Property Marketing Price List sent to your inbox.
Get a quote within the hour. Fill in your details below.
See what's new and ideas for the month ahead. We won't overload you.
Marketing tips, resources, and special offers delivered to your inbox.
Fill in your details and we'll send you the download link.
Turn One Magazine Into Social Content
One edition can become:
Promote Your Properties & Magazine
Turn each edition and the properties within it into a stream of regular social content.
Showcase Your People, Market & Community
Use the wider content within your magazine to build your profile beyond individual listings.
Create Video, Stories & Shareable Content
Repurpose your magazine into more dynamic content across your social channels.