Log in
Log in
When the market becomes uncertain, some real estate agents may naturally pull back as buyer activity softens and vendors delay decisions. A slower market does not mean your future vendors have stopped watching.
In fact, uncertain conditions often make visibility even more important. When homeowners are unsure about selling, they pay closer attention to who is sharing useful market information, who is achieving results, and who continues to show up in their local area.
"The agents who stay visible during quieter periods are often the ones who are remembered when confidence returns."
Before you spend a dollar on marketing, get clear on your database. The people most likely to sell in the next six to twelve months are already in your contacts — they just need consistent, well-timed contact from you.
Who to focus on:
What to do:
Letterbox drops in your farm area do not stop working in a slow market. In many cases, they work harder because there is less competition in the mailbox. Consistent letterbox drop marketing helps build recognition over time. Recognition builds familiarity. Familiarity builds trust.
Magnets are the quiet achievers of marketing. They don't demand attention with flashy headlines or digital noise. They simply sit where life happens — on the fridge — quietly reminding people who you are and what you do, every single day.
On the properties you are selling, it is always important that your property brochures look the part. Professional property brochures help reassure vendors, engage buyers, strengthen your brand, and support the overall marketing strategy. Rather than replacing digital marketing, they work alongside it to create a more complete and memorable campaign. Don't let your hard work down by handing out something printed in the office. It works against you, not for you.
When people feel uncertain, they want to work with someone they are confident knows how to achieve the best outcome for their particular situation. Real estate is all about being that trusted advisor. Do the right thing by your clients and you'll have a client for life.
Property Guides fit in to almost any strategy. A property magazine or e-mag gives buyers something to engage with and share — and gives you analytics on who's looking, what they're reading, and how long they stayed. Your property guide, stocklist or magazine is a powerful tool to keep you visible and connected. You can have some printed for your open home inspections, or email out the emagazine link to stay in touch with your past, current and future clients.
Learn More . . . →Get the full strategy guide including Email Templates, Social Media Posts, a Planning Calendar and Thought Starters — all ready to use or share with your team.
Yes — in fact, consistent marketing during a slow market is one of the most effective ways to build position. With fewer agents active, your visibility stands out more, not less.
Fortnightly or monthly drops are enough to maintain recognition in your farm area. Consistency matters more than frequency — a drop every four weeks for six months outperforms a burst of drops followed by silence.
A brief monthly email with genuine local market information — recent sales, days on market, what's moving and what isn't. Keep it useful, not salesy. Vendors remember agents who gave them good information, not agents who pushed for a listing.
Start with your defined farm area — typically 1000 to 2,000 properties. You can order from as few as 500 Letterbox drops, but to make an impact we suggest 1000 each month.
There is no single best tool — the agents who perform best use a combination of marketing channels like, drops, magazines, magnets, social media posts and regular database contact and personal notes.
Find more strategies in the Resource Hub, share this page with your sales team for a more cohesive approach, or opt in to receive new strategies as they're added.
A note before you dive in
The strategies, templates and resources on this page are provided as practical ideas and general guidance for real estate professionals. They are not a substitute for your own due diligence or your agency's marketing policies and brand guidelines.
Before implementing any strategy, we recommend reviewing it against your company's requirements, checking compliance with any relevant industry regulations, and adapting it to suit your local market and client base.
What works brilliantly in one area may need adjusting for another — and you know your market better than anyone.
Fill in your details and we'll send you the kit.
Pick your date and time, and fill in your details. We'll call you at the scheduled time.
Get our Property Marketing Price List sent to your inbox.
Get a quote within the hour. Fill in your details below.
See what's new and ideas for the month ahead. We won't overload you.
Marketing tips, resources, and special offers delivered to your inbox.
Fill in your details and we'll send you the download link.