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Whether you're reviewing your VPA for the new financial year, pitching at a listing presentation, or simply tired of brochures that don't reflect the standard of your work — here are the thought starters to help you step it up.
Poor-quality brochures, or a lazily photocopied stock list can say more about you than you think.
A Property Brochure, property magazine or profile book is often one of the first physical pieces a buyer receives from you and takes away from an inspection. It may be shown during a listing presentation, reviewed by a vendor, shared with family, left on a kitchen bench, or compared against other properties in the market.
That means they need to look the part.
"Brand is everything. It is our lifeblood. Everything from the photographs we take to the words we use to describe the property needs to be professional — because at the end of the day, we have a reputation to uphold."
— John McGrath
Before you decide what to print, think about who you are trying to reach at each stage of the campaign.
A strong print strategy is not just about producing a Property Brochure. It is about matching the right printed piece to the right audience, at the right moment, so every campaign touchpoint has a purpose.
Give brochures to anyone who attends an open for inspection, books a private inspection or enquires through your office. A professionally printed Property Brochure gives buyers something tangible to take away, review later and share with others. It is also worth keeping copies for your vendors if they would like to see or share how their property is being presented.
At an open home or when someone makes an enquiry, you are already speaking to a qualified buyer. That is the perfect time to show them more than one property. A Property Magazine or eMagazine gives you a way to present your available listings, your agency brand and your local market presence in one professional format.
Open Home Invitations and Auction Invitations are a great way to spark interest in the neighbourhood. Neighbours often know friends, family members or people in their network who would love to move into the area. This is an opportunity too often missed.
Just Listed Drops help generate additional interest when a property first hits the market. People living nearby are often watching local activity, especially if they are thinking of selling themselves. A Just Listed Drop gives them a reason to pay attention and positions you as the active agent in the area. Check your database for contacts who live nearby and follow up with a personal email — the template is in the resource kit below.
Just Sold Drops should be part of every agent's strategy. They show homeowners in your area that you are active, visible and consistently working in their market. They also prompt people around the sold property to wonder whether it may be their time to sell.
Results Drops reinforce that you are the agent achieving outcomes locally. This is especially important in a slower market, where people who need to sell want confidence that they are choosing someone who can still create activity and deliver results.
When you understand who you are speaking to, print becomes much more strategic. It stops being a one-off brochure or card and becomes part of a connected campaign that supports buyers, vendors, neighbours and future sellers.
Before the property goes live, vendors are already judging how their home will be represented.
When you sit down at a listing presentation, professionally printed sample Property Brochures, or previous magazines can help show the standard of campaign materials you provide. They give the vendor confidence that their property will be presented with care.
This is especially useful when pitching against another agent. It allows you to show, not just tell, how you present property.
A strong listing presentation should not only explain your marketing plan. It should help the vendor visualise what their campaign will look and feel like once it is in market.
In Step 1, you mapped out who you are speaking to at each stage of the campaign. For buyers — the people physically standing in the property at your open home, private inspection or auction — a professionally printed Property Brochure is their touchpoint.
A well-produced brochure gives buyers something tangible to take away, refer back to and share with others. At the moment they leave the inspection, it keeps the property front of mind and signals that the agent presenting it takes their work seriously.
Paired with a Property Magazine or eMagazine, you give buyers the full picture — not just this property, but your available listings, your agency brand and your local market presence. Print handles the immediate inspection moment. Digital extends the relationship beyond it.
When your materials look the part, buyers feel confident they are dealing with a professional who knows what they are doing.
Every campaign gives you a reason to speak to the local market. When a property is coming soon, newly listed, open for inspection, going to auction or recently sold, there is an opportunity to create local awareness and remind surrounding homeowners that you are active in their area.
Just Listed Cards, Just Sold Cards, Auction Invitations, Open Home Invitations, Coming Soon Cards and Results Drops help build momentum around the campaign while keeping your name visible with future sellers. Make sure you're sharing the same content across social media at each campaign milestone. Just Listed, Solds, Invites and Results are all important events to assist in raising the profile of the property and the agent representing it.
Used together consistently, they help show activity, reinforce your brand and turn each campaign milestone into an opportunity to stay in front of the local market.
The goal is not to spend more on marketing — it is to make every piece work harder. When your brochures, cards and invitations look professional and are used at the right moments, they support the vendor, engage buyers, build local awareness and protect your brand all at once.
Browse all campaign products →Professional brochures and campaign drops, created in under 60 seconds on the platform
Go to Property BrochuresPrint + e-mag, same-day dispatch. Show buyers your full range of available listings
Go to Property GuidesCards and invitations for every campaign milestone — from Coming Soon to Results
Go to Just Listed & SoldJust Listed, Just Sold, Coming Soon and Results drops to build local awareness around every campaign
Go to Letterbox DropsGet the full strategy guide including email templates for Just Listed follow-ups, social media post ideas, a campaign planning checklist and thought starters — all ready to use or share with your team.
Agents should review their campaign materials when planning their VPA because brochures, Just Listed Cards, Just Sold Cards, invitations, Property Guides and other printed pieces all shape how buyers, vendors and future sellers perceive the campaign. If these materials are part of the vendor's marketing investment, they should look professional, stay on brand and support the quality of the property being represented.
Yes. Property Brochures are still important because they give buyers something tangible to take away from an inspection, auction or buyer meeting. A professionally printed brochure helps buyers remember the property, share it with others and revisit key details after the inspection. It also reassures vendors that their property is being presented properly.
Property Brochures help during a listing presentation by showing the vendor the standard of marketing they can expect if they choose you. A professionally produced sample brochure helps demonstrate care, presentation quality and attention to detail before the property even goes to market.
Agents should avoid producing brochures in-house when it creates inconsistent quality, extra admin pressure, hidden machine costs, reprints, errors or materials that do not reflect the standard of the property. Professional print helps protect brand presentation and gives sales admin teams a faster, cleaner way to produce campaign materials.
Campaign materials can reduce pressure on sales admin teams when they are created through a platform using CRM-fed templates. This reduces manual data entry, helps prevent errors, keeps branding consistent and allows brochures, brochure bundles, Just Listed Cards and Just Sold Cards to be produced quickly without building each item from scratch.
Just Listed Cards and Just Sold Cards help agents build local awareness around key campaign milestones. A Just Listed Card lets nearby homeowners know a property has come to market, while a Just Sold Card shows activity and results. Used consistently, they help agents stay visible with future sellers in the local area.
Open Home Invitations and Auction Invitations are useful because they give agents a reason to speak to the local neighbourhood before an important campaign event. Neighbours may know friends, family members or contacts who would like to move into the area. These invitations help create interest and make the campaign feel more active locally.
Property Guides and eMagazines help agents show buyers more than one property at a time. When someone attends an open home or makes an enquiry, they are already showing buyer intent. Sharing a Property Guide or eMagazine gives them a broader view of available listings, the agency brand and the agent's local market activity.
Ordering campaign materials in smaller quantities helps reduce waste and caters to a smaller budget. Real estate campaigns can change quickly, with updated open times, pricing changes, new photos or fast sales. Smaller print runs allow agents to print what they need, refresh when required and avoid being left with outdated stock.
Agents and sales admin teams can create Property Brochures, brochure bundles, Just Listed Cards and Just Sold Cards in under 60 seconds on the myrealestate.express platform. The platform uses CRM-fed data and branded templates to streamline the process, reduce errors, protect brand consistency and speed up campaign production. On the myrealestate.express platform, orders are dispatched the same day by overnight express.
The goal is to help agents lift the standard of the campaign materials their vendors, buyers and future sellers see. It is not about spending less on marketing. It is about making better use of the VPA, improving presentation, reducing waste, protecting brand integrity and making every campaign milestone work harder across both print and social media.
More strategies are being added regularly. Share with your team, or opt in to get new ones as they're published.
IMPORTANT:
The strategies, templates and resources on this page are provided as practical ideas and general guidance for real estate professionals. They are not a substitute for your own due diligence or your agency's marketing policies and brand guidelines.
Before implementing any strategy, we recommend reviewing it against your company's requirements, checking compliance with any relevant industry regulations, and adapting it to suit your local market and client base.
What works brilliantly in one area may need adjusting for another — and you know your market better than anyone.
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